Social Media aND rebranding case study
Freedom Coaching is a Catholic life coaching organization that aims to help individuals break free from the compulsion of pornography. The organization provides a range of resources and coaching services to help individuals overcome their compulsions and live fulfilling life in line with Catholic values.
Problem Statement:
Despite the organization’s noble mission, Freedom Coaching faced several challenges in reaching its target audience. The organization’s branding, website, and messaging lacked clarity, making it difficult for individuals struggling with pornography compulsion to understand the benefits of the services offered by Freedom Coaching. Furthermore, the organization’s social media presence was weak, with a limited number of followers, and low engagement rates.
Rebranding:
Freedom Coaching decided to eventually refresh its brand identity, starting with a facelift to its current logo that better reflects the organization’s mission and values. The new logo features a similar structure and form to its current logo while also making it more recognizable at different sizes as well as adding more flexibility to their branded color pallet.
SWOT Analysis
- Mission-driven: Freedom Coaching has a clear mission to help individuals break free from pornography addiction, which gives the organization a sense of purpose and direction.
- Catholic Values: The organization’s focus on Catholic values and faith-based approach sets it apart from other life coaching services.
- Experienced Coaches: Freedom Coaching has a team of experienced coaches who are knowledgeable about addiction and how to overcome it.
- Personalized Coaching: The organization provides one-on-one coaching tailored to the individual’s specific needs, which helps to improve the effectiveness of the coaching.
- Limited Brand Recognition: The organization’s limited brand recognition makes it difficult for individuals to find the services offered by Freedom Coaching.
- Limited Reach: Freedom Coaching’s reach is limited to individuals who are actively seeking help for pornography addiction.
- Limited Funding: The organization’s funding is limited, which may hinder its ability to expand its services or reach more individuals.
- Increased Demand: The demand for services that help individuals break free from pornography addiction is increasing, providing an opportunity for Freedom Coaching to grow.
- Collaboration: Freedom Coaching can collaborate with other organizations that share its mission and values to increase its reach and impact.
- Online Coaching: The availability of online coaching platforms presents an opportunity for Freedom Coaching to reach a wider audience and expand its services.
- Competition: The organization faces competition from other life coaching services and addiction treatment centers.
- Social Stigma: The social stigma associated with pornography addiction may discourage individuals from seeking help or being open about their struggles.
- Changing Trends: The emergence of new forms of addiction, such as gaming addiction or social media addiction, may divert attention and resources away from pornography addiction.
Messaging:
Freedom Coaching refined its messaging to focus on the benefits of breaking free from pornography compulsion. The organization’s website and social media platforms now feature testimonials from individuals who have successfully overcome their compulsion through Freedom Coaching’s services. The messaging also emphasizes the Catholic faith’s role in helping individuals live fulfilling life free from compulsion.
Escape the prison of porn.
Social Media Strategy:
To improve its social media presence, Freedom Coaching adopted a more proactive approach. The organization started posting more frequently, sharing relevant, inspirational, and engaging content that resonates with its target audience. The content includes blog posts, motivational quotes, success stories, and tips on how to break free from pornography compulsion.
Freedom Coaching also leveraged the power of social media advertising to reach a wider audience. The organization created targeted ads that appear on Facebook and Instagram, aimed at individuals struggling with pornography compulsion. The ads showcase the benefits of Freedom Coaching’s services and encourage individuals to visit the organization’s website to learn more.
Results:
The rebranding and revamped social media strategy had a significant impact on Freedom Coaching’s visibility and engagement rates. The organization’s social media followers increased by 75% within the first six months of implementing the new strategy. Engagement rates also increased, with more individuals commenting, liking, and sharing Freedom Coaching’s content.
The targeted social media ads were particularly effective, with a click-through rate of 7%, which is significantly higher than the industry average. The ads generated a substantial increase in website traffic, with a 60% increase in leads and inquiries about Freedom Coaching’s services.
Conclusion:
Freedom Coaching’s rebranding and revamped social media strategy have succeeded, enabling the organization to reach more individuals struggling with pornography compulsion and provide them with the resources and support they need to break free. The organization’s focus on delivering engaging and relevant content has helped to build a community of individuals who share similar experiences and are committed to overcoming their compulsions. By leveraging the power of social media, Freedom Coaching has become a leading voice in the fight against pornography compulsion, helping individuals live a fulfilling life free from the prison of compulsion.