marketing aND rebranding case study
Go2 Outfitters is an outdoor recreation and apparel company that has been in operation for over a decade. The company has a reputation for providing high-quality outdoor gear and apparel to its customers. However, as the market evolves and competition increases, Go2 Outfitters realized that it was time to rebrand and revamp its marketing strategy to stay relevant and competitive.
Decision Making Process:
The decision to rebrand and revamp the marketing strategy of Go2 Outfitters was not taken lightly. The company conducted extensive research to identify the strengths, weaknesses, opportunities, and threats (SWOT) to the business.
The SWOT analysis helped the company to identify several opportunities and challenges. One of the primary opportunities was the growing demand for sustainable and eco-friendly products. Go2 Outfitters could leverage this opportunity by offering sustainable and eco-friendly outdoor gear and apparel to its customers.
On the other hand, one of the challenges identified through the SWOT analysis was the increasing competition in the outdoor recreation and apparel market. To overcome this challenge, Go2 Outfitters needed to differentiate itself from its competitors by providing unique products and exceptional customer service.
SWOT Analysis
- High-quality outdoor gear and apparel
- Established reputation in the market
- Experienced and knowledgeable staff
- Strong relationships with suppliers
Strengths:
- Limited brand recognition and awareness
- Lack of differentiation from competitors
- Limited marketing efforts
- Limited product offerings
- Growing demand for sustainable and eco-friendly products
- Increasing interest in outdoor activities
- Expansion into new markets
- Partnerships with other outdoor recreation businesses
- Increasing competition in the outdoor recreation and apparel market
- Economic downturns and uncertainty
- Changing consumer preferences and trends
- Seasonal fluctuations in demand for outdoor gear and apparel.
Stop Watching Start Living
Results:
The rebranding and revamp of the marketing strategy had a positive impact on Go2 Outdoor’s business. The company experienced an increase in sales of the new line of sustainable and eco-friendly products. The loyalty program was also successful in retaining customers and encouraging repeat purchases.
Conclusion:
Rebranding and revamping the marketing strategy of Go2 Outfitters to Go2 Outdoor was a strategic decision that helped the company to remain relevant and competitive in the outdoor recreation and apparel market. The SWOT analysis was critical in identifying opportunities and challenges that the company needed to address. By introducing sustainable and eco-friendly products and providing exceptional customer service, Go2 Outdoor was able to differentiate itself from its competitors and attract and retain customers.
